Data & Analytics Platform Modernization
for a Professional Fitness Certification Provider
#Analytics
for a Professional Fitness Certification Provider
for a Professional Fitness Certification Provider
ISSA, a global provider of professional fitness certifications, engaged Stellans to modernize its data infrastructure. The goal was to standardize analytics, improve reporting reliability, and enable predictive modeling to better track student outcomes and business performance. Stellans delivered a full data platform transformation: implementing modernization, analytics standardization, and advanced predictive capabilities to support ISSA’s global growth.
Legacy database created performance bottlenecks and scalability limitations. Business logic was buried in complex, undocumented SQL queries with no standardization. Metrics calculated differently across teams resulted in inconsistent KPIs and reduced data trust. No unified user journey view across GA4, HubSpot, and Internal CRM systems. Static ROAS reporting with no predictive capabilities or campaign optimization insights. Manual processes dominated with no foundation for advanced analytics or machine learning.
Migrated entire data warehouse from Azure SQL to Snowflake enabling superior scalability, performance, and cost-efficiency. Redesigned schema architecture with performance tuning and secure data transfer supporting near real-time analytics and reporting capabilities.
Implemented modular, scalable transformation layer using dbt managing complex business logic with documentation. Created clean, tested, version-controlled SQL models supporting both standardized and ad-hoc analytics requirements across organization.
Developed predictive models estimating expected user values and ROAS optimization. Built comprehensive Tableau dashboard suite for marketing, sales, and operations teams with interactive user funnel analytics and performance metrics.
Full data warehouse migration from Azure SQL with optimized schema design. Secure access roles, warehouse optimization, and cost-efficient storage solutions implemented.
End-to-end unified view integrating GA4, HubSpot, and Internal CRM systems. Comprehensive tracking of business-critical events across customer journey from acquisition to engagement.
Custom HubSpot data model in Snowflake supporting operational reporting and analytics. Ensured data consistency and accessibility for downstream analytical tools.
Predictive models estimating expected revenue from marketing leads. Advanced Tableau dashboards combining predictive insights with cost and conversion data for campaign optimization.
Modular dbt transformation layer with documented, testable business logic. Version-controlled SQL models enabling scalable analytics and consistent metric definitions.
Director Business Strategy & Intelligence
Director Business Strategy & Intelligence
"It’s impressive how dedicated the employees are."
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VP of Engineering
VP of Engineering
"Their depth of knowledge made all the difference."
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CMO/CPO
CMO/CPO
"They accomplished everything we wanted to achieve."
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CMO / Co-founder
CMO / Co-founder
"Stellans’ expertise has really helped us sharpen our marketing and product strategies."
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Chief Product Officer
Chief Product Officer
"Their impact was transformative and enduring."
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Chief Information Officer
Chief Information Officer
"They didn’t just solve problems, they redefined what excellence looks like in data operations."
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CMO
CMO
"Stellans quickly became our go-to data partner. Smart, fast, and easy to work with."
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Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
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