Data Platform Modernization & Customer Data Platform
for a Real Estate Media Company
#BI & Reporting
for a Real Estate Media Company
for a Real Estate Media Company
Established real estate industry media company with dual business model including live events and digital publishing platform. Stellans delivered complete data platform modernization, unified BI infrastructure, and customer data platform enabling advanced audience segmentation.
Legacy data infrastructure suffered from multiple historical migrations creating data quality issues and fragmentation. Multiple BI platforms contained different pieces of information without flexibility for new dashboard creation. Significant manual data processing and visualization efforts required. No unified customer identity across systems with users registering under different emails. Lack of comprehensive user traits and audience segmentation capabilities for targeted marketing and engagement.
Built comprehensive data warehouse from ground up with raw data extraction, ETL processes, and custom connectors. Created analytical layer through extensive dbt models enabling internal team self-service capabilities. Resolved historical migration data issues and unified fragmented datasets.
Implemented modern BI platform using Holistics consolidating previously fragmented reporting systems. Created flexible dashboard framework eliminating manual visualization processes. Replicated, reworked, and integrated existing reports into unified modern system.
Developed comprehensive CDP with user identification and merging capabilities handling multiple email registrations. Built extensive user trait calculations providing complete customer profiles. Integrated CDP with Segment Audiences and Sailthru enabling advanced targeting and personalized user engagement.
Complete data platform with raw data extraction, ETL processes, and analytical layers. Custom connectors handling complex data sources and historical migration issues resolution.
Modern Holistics-based dashboard system replacing multiple fragmented BI tools. Flexible, self-service analytics enabling rapid dashboard creation without manual processes.
Advanced CDP with user identity resolution across multiple touchpoints. Comprehensive user trait calculations and profile building for complete customer understanding.
Integrated Segment Audiences enabling sophisticated user segmentation. Sailthru integration supporting personalized marketing campaigns and targeted user engagement.
Extensive dbt model framework enabling internal team independence. Documented, scalable analytics infrastructure supporting rapid business insights generation.
Director Business Strategy & Intelligence
Director Business Strategy & Intelligence
"It’s impressive how dedicated the employees are."
Verified review
VP of Engineering
VP of Engineering
"Their depth of knowledge made all the difference."
Verified review
CMO/CPO
CMO/CPO
"They accomplished everything we wanted to achieve."
Verified review
CMO / Co-founder
CMO / Co-founder
"Stellans’ expertise has really helped us sharpen our marketing and product strategies."
Verified review
Chief Product Officer
Chief Product Officer
"Their impact was transformative and enduring."
Verified review
Chief Information Officer
Chief Information Officer
"They didn’t just solve problems, they redefined what excellence looks like in data operations."
Verified review
CMO
CMO
"Stellans quickly became our go-to data partner. Smart, fast, and easy to work with."
Verified review
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
For contacting us!
We'll contact you as soon as
possible.
The report is on its way and should arrive at the email address you provided shortly.
