Modern Data Platform & LTV Implementation

for a Dog Training Mobile App

#Analytics
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Duration

The project was implemented over
6
months

Client

Dog Training Mobile App
EU
based

Project Overview

Stellans delivered comprehensive data platform implementation, LTV modeling, and automated analytics infrastructure through modern cloud architecture.

Challenge

No centralized data platform existed for mobile application analytics. Required automation of data collection and transformation from 15+ sources including marketing, transactions, and analytics platforms. Needed daily LTV recalculations and A/B experiment support. Required BI layer with dashboards for different teams including finance, marketing, and product.

Provided Services

Data Platform
CDC Integration
A/B Testing
LTV Modeling
Data Quality Monitoring

Tools and Technologies

tools
tools
tools
tools
tools
tools

Solution

1

Data Warehouse Infrastructure & CDC Integration

Built comprehensive DWH on BigQuery with Fivetran CDC pipelines. Integrated advertising networks, transaction systems, and analytics platforms. Automated data collection and transformation from 15+ sources with reliable scheduling.

2

Data Marts & Analytics Framework

Developed data marts for marketing analysis, behavioral insights, and transaction analytics. Implemented A/B testing logic and automated calculations. Created dbt transformations enabling scalable analytics across all business functions.

3

LTV Modeling & Quality Monitoring

Implemented LTV model with automated daily recalculations and quality monitoring. Built Superset dashboards for visualization across teams. Established data quality alerts through n8n integration with Slack notifications.

Key Deliverables

Modern Data Warehouse

Full-featured BigQuery DWH with optimized architecture. Scalable infrastructure supporting unlimited data growth and complex analytics workloads.

Comprehensive Data Integration

Automated CDC pipelines from 15+ sources through Fivetran. Reliable data collection from advertising networks, transaction systems, and analytics platforms.

Analytics & Transformation Framework

Complete dbt project with transformation logic for all analytics needs. Data marts enabling marketing analysis, behavioral insights, and transaction analytics.

LTV Model & A/B Testing

Automated LTV calculations with daily recalculations and monitoring. A/B testing framework supporting product experimentation and optimization.

BI Infrastructure & Dashboards

Comprehensive Superset dashboards for finance, marketing, and product teams. Self-service analytics enabling data-driven decision making across organization.

Data Quality Monitoring

Automated alert system through n8n covering all critical pipeline points. Slack integration ensuring immediate notification of data quality issues.

Results

Data Integration Scale

15
+
sources automated - integrated & automated data collection from marketing platforms, transaction systems, and analytics tools into unified infrastructure.

LTV Prediction Accuracy

7
%
achieved highly accurate LTV forecasting with Mean Absolute Percentage Error under 7% enabling precise customer value predictions and marketing optimization.

TESTIMONIALS

Ethan Grundleger

Ethan Grundleger

Director Business Strategy & Intelligence

Ethan Grundleger company

"It’s impressive how dedicated the employees are."

Verified Verified review
Matt Miritello

Matt Miritello

VP of Engineering

Matt Miritello company

"Their depth of knowledge made all the difference."

Verified Verified review
Slava Kononenko

Slava Kononenko

CMO/CPO

Slava Kononenko company

"They accomplished everything we wanted to achieve."

Verified Verified review
Inna Igontova

Inna Igontova

CMO / Co-founder

Inna Igontova company

"Stellans’ expertise has really helped us sharpen our marketing and product strategies."

Verified Verified review
Jeremiah Zinn

Jeremiah Zinn

Chief Product Officer

Jeremiah Zinn company

"Their impact was transformative and enduring."

Verified Verified review
Roman Degtyur

Roman Degtyur

Chief Information Officer

Roman Degtyur company

"They didn’t just solve problems, they redefined what excellence looks like in data operations."

Verified Verified review
Konstantin Luchyna

Konstantin Luchyna

CMO

Konstantin Luchyna company

"Stellans quickly became our go-to data partner. Smart, fast, and easy to work with."

Verified Verified review

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