for a Health & Fitness Mobile App Developer
Get free consultationfor a Health & Fitness Mobile App Developer
The client aimed to develop a robust AB testing framework to analyze and implement experiments based on Customer Lifetime Value (LTV), moving beyond the initial focus on Average Revenue Per User (ARPU) and Conversion Rate (CVR).
Initially, the client relied on Firebase for AB testing, which limited their testing capabilities. They needed a more sophisticated approach to evaluate long-term customer value and make data-driven decisions. The challenge was to develop a framework that incorporated both Frequentist and Bayesian testing methodologies, enabling a deeper understanding of customer behavior and app profitability.
We developed an A/B testing engine designed to handle high-traffic environments while optimizing for both binary and continuous target variables. By implementing this engine in real-time, we were able to significantly improve the entire A/B testing process for our client. The engine’s ability to operate under heavy load, combined with its flexibility in targeting different types of variables, resulted in more accurate and efficient test outcomes. This advancement not only streamlined the decision-making process but also provided our client with deeper insights and more actionable data, ultimately enhancing their overall testing strategy.
Developed in-house by the client with guidance from Stellans, this served as the main control center for the AB testing system. Our team worked hand in hand with the Client, offering valuable insights and recommendations to optimize the functionality and usability of the Backend Admin Console.
A python-based solution hosted on AWS Fargate, using DynamoDB for storing AB testing statistics and advanced features like caching, load balancing, and real-time monitoring.
By utilizing Looker Studio and Google BigQuery, we created a dashboard that served as the primary platform for daily analysis of A/B test outcomes and realized results.
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
Hello,
Thank you for your interest in Stellan’s Data Services. After you fill out this form, one of our team members will get in touch with you at the requested time to discuss your tech initiative.
We can’t wait to deliver the best results to you!
For contacting us!
We'll contact you as soon as
possible.
The report is on its way and should arrive at the email address you provided shortly.
