# Analytics

Customer Lifetime Value

Maximising Profits and Shaping Customer Relationships

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Service Overview

Unlock the power of Customer Lifetime Value (LTV) to elevate your business success. LTV is a critical metric that reveals the total revenue a business can expect from a customer throughout their relationship. By understanding who your most valuable customers are, you can tailor strategies to maximize their lifetime profitability and loyalty.

At Stellans, we specialize in creating LTV models that align with both short-term goals and long-term strategies. Our deep expertise in data analysis and business intelligence ensures that your LTV model evolves with your business, driving growth and profitability.

Tailored LTV Models

Stellans offers a comprehensive approach to predicting the lifetime value of your customers, tailored to fit both short-term and long-term business strategies. Our tailored models ensure that you can accurately predict and maximize the value of your customer relationships, no matter your strategic horizon. Here’s how we break it down:

LTV 1.0

Immediate Value Assessment

We analyze the value of your existing customers based on their current products and interactions. This assessment includes: Evaluating the worth of existing products. Considering factors like premiums, claims, and expenses.

LTV 2.0

Short-Term Value Projection

We estimate the potential value of future purchases within the next year, focusing on: Customer behavior trends in the near term. Opportunities for upselling and cross-selling.

LTV 3.0

Long-Term Value Forecast

We forecast the value of future customer interactions over the next decade by: Anticipating long-term customer behavior. Considering life events that may drive future purchases.

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Tracking Process

We ensure that your LTV tracking is accurate, actionable, and aligned with your business goals.
Here’s how we do it:

Comprehensive Data Integration:

We start by integrating all relevant data sources—transactional data, customer behavior analytics, marketing spend, and more—into a centralized system. This holistic approach provides a complete view of your customer interactions and value.

User-Friendly Dashboards:

User-Friendly Dashboards: All the complex data and insights are presented in easy-to-understand dashboards tailored to your needs. These dashboards allow you to track LTV at a glance, understand trends, and make decisions quickly and confidently.

Advanced Predictive Modeling:

Our team uses sophisticated statistical models to predict future customer behavior and revenue. By incorporating factors like customer retention rates, upsell potential, and long-term engagement, we provide a clear forecast of your LTV.

Real-Time Monitoring and Updates:

We believe in dynamic LTV tracking. Our systems monitor customer behavior and market trends in real-time, allowing us to update LTV calculations as new data comes in. This ensures that your strategy is always based on the most current insights.

Continuous Optimization:

We don’t just set it and forget it. Our team continually refines the models and strategies to ensure that your LTV tracking remains effective as your business and market conditions evolve.

Benefits

Maximizing profitability with LTV offers a strategic advantage that transforms how businesses engage with their customers. Here’s what you can expect:

01

LTV spotlights your most valuable customers:

Separating out high-value customer cohorts allows you to double down on the targeting, messaging, and experiences that resonate most with this goldmine segment.

02

Pricing and packaging optimization

Modeling LTV impact of pricing changes or expanded product bundles allows you to find revenue-maximizing sweet spots.

03

Channel spend ROI prioritization

Comparing LTV by channel provides strong signals on the most profitable places to allocate marketing budgets – whether paid search, events, or affiliates.

04

Personalization to improve retention

LTV cohort trends help identify upsell opportunities as well as friction points increasing churn likelihood, enabling experience enhancements.

05

Sales quota setting grounded in data

Sales objectives and territory planning improves when informed by addressable LTV opportunities instead of speculation.

Ways to collaborate

Whether you're new to LTV or already implementing it, we offer customized
solutions to meet your business needs.

For Companies New to LTV:

LTV Strategy Development:

We craft LTV strategies tailored to your specific goals, laying a solid foundation for long-term success.

LTV Integration:

We help you seamlessly integrate LTV principles into your business model, ensuring effective and lasting implementation.

For Companies Already Utilizing LTV:

LTV Optimization:

We assess and refine your current LTV strategies, pinpointing areas for improvement to maximize your returns.

Advanced LTV Techniques:

We develop sophisticated strategies to enhance your existing LTV framework, unlocking even greater value from your customer relationships.

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